Saltwater Soft Plastics

The ORIGINAL D.O.A. 3" Shrimp and its big brother, 4" Shrimp. The durability and versatility of D.O.A. Shrimp is still "the gold standard" in artificial lures. The difference between the...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that...

Possessing the same deadly good looks and fish-catching prowess of its rigged brethren, the EZ ShrimpZ™ can serve as replacement bodies for the rigged version, or be paired separately with...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves...

The 3” MinnowZ™ replicate the look, action and strike-evoking attraction of a live minnow better than any softbait on the market, all while outlasting traditional soft swimbaits thanks to its...

Impersonating finger mullet—the most prolific inshore forage species—with uncanny realism, the Mulletron’s true-to-life profile and wedge-shaped tail is a surefire addition to any skinny water angler’s arsenal. Molded from 10X...

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough...

When yearling shrimp are present or inshore gamefish turn negative to larger presentations, it’s tough to beat the realistic profile, quivering legs and antennae, and slight size of this 2.5”...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger...