Saltwater Soft Plastics

The BAIT BUSTER, this is a fish catching machine! The Bait Buster is 4-1/4" long, available in three styles: SHALLOW RUNNER: 5/8 oz. with 5/0 hook. A single hook upright...

Our 3" C.A.L. Shad Tail is a mainstay for probing waters from inches deep to ocean depths. Made in many popular colors or our own custom color combos, these lures...

The C.A.L. Jerk Bait may be fished topwater or sub-surface. Combine with our custom long neck 3.5/0 or 5/0 hooks and a D.O.A. Pinch weight, and you have a deadly...

C.A.L. Swim Bait is a versatile addition to the D.O.A. Lures CAL family. The five-inch long, wide profile body has a broad vertical paddle tail and offers great flash and...

The ORIGINAL D.O.A. 3" Shrimp and its big brother, 4" Shrimp. The durability and versatility of D.O.A. Shrimp is still "the gold standard" in artificial lures. The difference between the...

The D.O.A. TerrorEyz, is legendary among Saltwater anglers, especially those who target Tarpon and Snook.. Designed to set horizontally, even on a vertical drop - this unique rigging method allows...

Cast a spell on em with a Vudu Shrimp! Made from Tough As Hell TPE. We've caught as many as 100 trout on one bait! Great under a Vudu popping cork...

3-3/4" Lil John - Don't let this unusual shape fool you! Lil John is tournament proven and remains a "secret weapon" for many tournament professionals and guides. Lil John's scent...

4-1/4" Lil John™ XL - The shape that will fool you! Like the tournament proven Lil John™ this "NEW secret weapon" will be in every angler’s bag of special baits. Lil...

3 inch size - 5 in a pack • Hand poured 1 at a time for realistic color blends.• High-end pigments and realistic color profiles.• Tight tail-kicking action.• Wide body...

An ultra-realistic mullet and baitfish imitator designed for sub-surface fishing, the No Live Bait Needed Mullet series perfectly mimics the natural movements of live mullet with the ability to skip,...

An ultra-realistic mullet imitation, the No Live Bait Needed (NLBN) Lil Mullet is a unique take on a topwater/sub-surface fluke styled bait. Perfect for flipping into mangroves, docks and other...

With a more unique wide body profile for their size, the No Live Bait Needed (NLBN) Paddle Tail Swimbaits - 5'' are a serious option for big saltwater gamefish. The...

The long awaited NLBN K-Tail is here! This bait crushes them in fresh and saltwater and can be used in a variety of retrievals. Big Bass, Giant Snook, and tournament...

The SLICK is an aerodynamic soft plastic jerk bait designed to target larger fish and cover more water through longer casts. It produces a highly erratic baitfish movement when jerked or twitched. It performs...

The SLICK Jr is ~25% smaller than the flagship SLICK lure with a very similar profile. Jr delivers aerodynamic casting and erratic jerk movement in a smaller lure. The Jr has more...

The Bass Assassin Saltwater Elite Shiner Swim Bait is the perfect bait for redfish, snook and it also works wonders on other large game fish! They feature a medium sized...

The all new 3.5" Lit'l P&V! This tube style twitch bait is perfect for Trout, Redfish, and Flounder. Whatever Saltwater fish you are going for, the Lit'l P&V provides an...

The 4″ Sea Shad is easily one of the best saltwater fishing lures on the market! Featuring a solid shad body with a paddle tail for action! Quantity Per Pack:...

Hand made to order! Soft Plastic great for salt water Snook, Tarpon, Trout, Red Fish, Flounder, Snapper, and Grouper! 2" are packaged 10 per pack  3" are packaged 5 per...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that...

Possessing the same deadly good looks and fish-catching prowess of its rigged brethren, the EZ ShrimpZ™ can serve as replacement bodies for the rigged version, or be paired separately with...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves...

The 3” MinnowZ™ replicate the look, action and strike-evoking attraction of a live minnow better than any softbait on the market, all while outlasting traditional soft swimbaits thanks to its...