Saltwater Hard Baits

The Ahi USA Live Deception Weedless Spoon is the result of years of innovation and precision in lure technology. Our cutting-edge process of transferring real fish images onto artificial lures—a hallmark of...

Slow sinking willow design Superior finish VMC Vanadium® steel hook with nickel coating 100% stainless steel screw and split ring Weed guard  Made in the U.S.A. PRO TIP: For longer hook life,...

Simple Colors - Less is more. Great anglers have proven time and again that simple designs are more effective  Easy to Choose Icons - No more guessing. Our easy to choose icons tell...

The Heddon Chug'n Spook Jr. brings big surface commotion in a small package. The cupped chugging mouth of the Chug'n Spook Jr. catches and spits water while retaining the proven...

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one’s got a saltwater flavor. This tough 5-inch Super Spook features a trio...

The Heddon Super Spook BOYO proves to be another genius addition to the renowned Heddon Spook family! Whenever schooling bass are reluctant to hit any of the larger bodied lures,...

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this downsized version features a saltwater flavor. This tough 3 1/2-inch Super Spook Jr....

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back and forth, but won’t roll and twist line....

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates swimming mullet...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet...

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a...

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct...

A combination sharply appealing visual features, a crisp erratic action, heavy duty hardware and infallible inner strength to deliver the sub-surface twitch bait every serious saltwater angler wish existed.  ...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and deadly action of the Yo-Zuri...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow...

Available in two sizes, this new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D...