Freshwater Soft Plastics

Divine Swimbait 3.2 Series: (3.2in. - 7/pk)Little brother to the 3.8 Series, the Divine Swimbait 3.2 Series has the same features & durability, just a slightly faster swimming action. Whether you're targeting...

The blend of a perfect bluegill profile with realistic 3D elements has resulted in the FlipGill. The eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth...

Quantity Per Pack: 20Tapout BANG Lures! They have our Combo BANG scent and our liquid salt infused in them, so you know that they will work. They are a sure...

Quantity Per Pack: 10The 5″ Vapor Shads have our Combo BANG scent and our liquid salt infused in them, so you know that they work. They also have a slit...

Quantity Per Pack: 7Ladies and Gentlemen... The craw you've all been waiting for! The Woopah Craw boast superior action when swimming as a trailer or even rigged weedless across the...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while...

A fatter, thicker bait with the styling of the Original Culprit Worm, the specially-designed tail “thumps” through water and cover calling bass to dinner. A great flipping worm that also...

On the cutting edge, The Culprit® Worm outperforms all others, catching more and bigger bass. The unique “kicking” tail and proven colors give you the extra edge.   7.5-inch SHAD & SOLID...

The Gambler 7" Ribbon Tail has an excellent swimming action. The body contains our famous chevron design and the tail is wide at the start to prevent wrapping on grass...

The 5.25" Gambler Ace is one of the most productive stick baits on the market. The key to this lure is the salt content to provide the correct fall rate...

Looking for a large profile swimming worm? You have found it with the Gambler Lures Burner Worm. The over-sized tail puts out an unmatched action in this category of lures....

The EZ Swimmer is the little brother to the Big EZ.  Measuring 4.25" long it has an excellent profile in the water.  The segmented tail provides plenty of swimming action....

The Gambler Fat Ace is a beefier body than the Gambler Ace. Loaded with salt and Gambler BITE, this bait has that great falling action rigged wacky or weightless. The...

The Komodo delivers amazing swimming action on the back of a chatterbait or jig.  The subtle ridged body and custom designed rounded fork tail create a realistic kicking motion as...

The Komodo JR delivers amazing swimming action on the back of the new downsized bladed jigs like the Chatterbait Mini Max..  The subtle ridged body and custom designed rounded fork...

The Little EZ measuring in at 3.75" is an extremely versatile member of the EZ Swimbait family.  This is the perfect size for a swim jig, chatterbait, A-rig, or by...

The Big EZ swimbait is a tantalizing treat for any fish.  Measuring a full 5" long it has an excellent profile in the water.  The segmented tail provides plenty of...

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power...

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water...

Big worms catch big fish. The 7.25" Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol' bass. Rig it...

Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It’s unique shape and flange create a tons...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic...

Delivering big action in a small package, the Strike King Rage Twin Tail Baby Menace Grub is the little brother of the battle-proven Menace Grub. Its compact body is equipped with twin...