Freshwater Hard Baits

The 6th Sense Slice Blade Bait is where power fishing and finesse fishing meet. A blade bait is a great search tool for anglers and can be an excellent alternative...

With years of prototyping to perfection, The Draw is a premium glide bait co-designed with world-renowned angler and avid swimbait fisherman, Ben Milliken. Originally launched in a 9" size, we...

The Trace 5” is the little brother to one of the best multi-jointed swimbaits on the market. The Trace stands alone when it comes to action and functionality. The Trace...

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. The...

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of...

The Heddon TORPEDO® has been the world’s No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo’s aerodynamic shape,...

The Jackall Blast Bone Jr. Swimbait offers a perfect balance of size and action, allowing anglers to downsize their bait's profile without compromising its effectiveness and action! Crafted with a...

One of the hottest swimbaits to recently come out of Japan, the Jackall Dunkle Swimbait uses innovative features to help you demolish your personal records. Featuring a slender profile and...

Buzzbaits are one of the most exciting ways to catch fish, and its no secret they catch big fish as well.  The Jackall Firecracker Buzzbait delivers premium Japanese performance and craftsmanship with...

Smaller than its big brother, but just as lethal, the Jackall Gantarel Jr. delivers all of the innovative features and lifelike detailing as the original – now in a downsized package that...

From Japan with love, the Jackall Riser Bait 007 delivers a one of a kind, panicked action that recreates the movement of a baitfish as it skitters across the surface in an...

The TN features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the...

The Nichols Lures Catalyst Spinnerbait is the pinnacle of form and function. Designed around an Owner hook, each Catalyst is plated in either 24k Gold or Nickel for ultimate durability...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles...

The X-Rap® Prop marks the X-Rap family’s entrance into this productive category. Simply by adding X-Rap Attitude we have taken a good bait and made it great. Stainless Steel Props...

The Rebel Pop-R Topwater Popper is a small topwater popper. The profile and action of the Pop-R make it a favorite of anglers everywhere. The Pop-R is considered one of...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big, jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase...