LIVETARGET baits are designed and engineered to build unwavering confidence through measurable success: catching fish. Through a highly evolved research and development process, no detail is overlooked and no shortcuts are taken to achieve perfection.

Expect nothing less than anatomically precise profiles, ultra-realistic details and meticulously tuned, species-specific actions. By creating baits that look and act like natural forage, they’re no longer baits. They become real.