Freshwater Hard Baits

The 6th Sense Slice Blade Bait is where power fishing and finesse fishing meet. A blade bait is a great search tool for anglers and can be an excellent alternative...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of...

The Heddon TORPEDO® has been the world’s No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo’s aerodynamic shape,...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad...

The Rebel Pop-R Topwater Popper is a small topwater popper. The profile and action of the Pop-R make it a favorite of anglers everywhere. The Pop-R is considered one of...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to...

Aruku Shad 60:• 60 mm; 3⁄8 oz.• Hooks: Gamakatsu #6 Treble Hooks• Realistic Finishes• Hard Vibration Action• Loud Rattle

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we...